Discovery & Authority Program

Who it’s for

Organizations that have completed the Digital Growth Opportunity Assessment and have a ranked plan — and need the work carried out with the same accountability the plan was built with.

It is the execution layer for discovery: the plan already exists; the program turns it into sprint work with a readout at the end of each cycle. If the Assessment has not run yet, start there—this program is scoped from that ranked plan, not from a blank brief.

How it runs

Sprints run 30–90 days depending on type. The mix is named from the Assessment and re-named from what moves.

• Technical foundation

  Crawl, indexation, structured data, performance. The work that keeps discovery programs from building on a broken base.

• Local & citations

  Listings, maps presence, and consistency across every market and language. Local visibility that rolls into brand pipeline instead of fighting it.

• Authority

  Earned links, digital PR, and entity signals that make the organization the reference others cite—not only a page that ranks.

• Content

  Topic architecture and evidence-led pages built to be cited, not only ranked. Content that supports both search and AI-answer representation.

• AI-answer coverage

  How the organization is represented in AI-mediated journeys; gaps closed, answers claimed, and progress read in pipeline terms.

What you receive

• A sprint plan at the start of each cycle
• A measurement readout at the end of each sprint, tied to pipeline, not rankings
• A running view of visibility and answer share across search, maps, and AI

What comes after

The next sprint is named from what moved. Prove, then decide the next priority — the same loop the Assessment started. When the bottleneck shifts to conversion or experience, the Website Transformation becomes the next defined engagement.

• Discovery & Authority Program
• Digital Growth Opportunity Assessment
• Enterprise Website Transformation

Relevant proof

• Multi-location professional services firm$43K → $1.3M+Multi-location professional services firm. One acquisition system across organic, local, and AI discovery produces $15.3M in annual revenue. Built as one acquisition system across search, local, conversion, and AI answers—not a stack of disconnected channels. Acquisition economics over a twelve-month fee window; AI pipeline tracked across nine months.
• DoD compliance SaaS50+DoD compliance SaaS. A new product website and technical content program earned 50+ top-10 rankings in 90 days. Launched the product site and go-to-market for a managed secure enclave that helps defense contractors protect CUI and meet CMMC. Rankings in the first ninety days; click growth in a later reported month.